Sharon Zhong

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The Medium is the Message

Poster design, lithography, print


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24" x 36" inkjet on matte coated paper
3 part project, self initiated

This project is closely tied to another project Drawing with Xerox. The project explores the ideas of Marshall McLuhan’s The Medium is the Massage, form as content; spanning over a variety of medium all starting from the book itself. A poster was created from the tiling of the whole book. Then printed onto shirts on a rolling press with a xerox gum transfer. The shirts were then later worn by models and photographed, and then put back into a publication.

This project talks about how medium affects the way content is looked at, at the same time exploring different methods of printing the same thing.

part a: poster

part b: apparel, lithography

part c: editorial, art direction (documentation in process)